SEO Lies:
A Report About SEO And
Video Marketing
By Rick Hodge
PART 1: Demolition
Before I can turn you into a diamond I need to cut away all the imperfections and
polish your knowledge to a shine. So first lets get right into destroying the lies
you've been told.
Where did the lies come from? They all came from “experts” in SEO who read
something put out by Google themselves. Google is the worst place to get your
SEO information from because they are the last person who wants you to be able
to manipulate their search engine.
Google is in the trust business. When a visitor lands on Google they are trusting
Google to give them relative information quickly. If Google fails at doing that job
by letting people manipulate their search engine then they lose trust.
So it's not the “experts” fault. They thought they were getting insider
information. In actuality they were being fed very clever mis-directions. It's not
until you run your own tests and experiments. When you do your own research
that you find the truth. Which is exactly what I have found over the last two
years of studying SEO daily.
Let's start with the biggest lie of them all...
SEO Is Hard
FAR FROM IT!!! SEO is so easy that it can get very boring. It's like one day when
I was working in a warehouse and I spilled a giant box of tiny screws.
I swear those screws fell everywhere. I was standing in the middle of thousands
of screws strewn about in a 10-foot circle. The only way to fix the problem was to
start picking up each screw one at a time.
It's not hard to bend over and pick up a screw. But it sure is boring and very
tedious. That’s what SEO is to me. Very basic tasks repeated OVER AND OVER
AND OVER AND OVER.
Anyone can write the fanciest report they want but when it comes down to it. All
SEO really is, is a basic set of rules.
-keep the content relevant
-keep it unique (to be explained)
-keep it fresh
-and get sites to link to your content
SEO Takes A Long Time
If that were true... Then why can I get first page Google rankings in less then 24
8
hours? Sometimes even as quick as 8 hours!
This lie will be explained more when we talk about
keyword research. Basically, yes it could
take a long time to get a high ranking for ultra
competitive keywords like “Real Estate” or “Credit
Repair”
But those types of keywords... Well they suck! Keywords like that are full of
people that are doing research. You have no clue what they want to know about
in regards to real estate.
Are they buying? Selling? Doing a report? Writing an article?
Heck most realtor's can't even service 99% of the people that will search that
phrase because they can only work with locally owned properties (usually).
However, the smart Realtor would go after terms like “Houses For Sale in
Montgomery Alabama” or “Corey Barton Homes For Sale”
With phrases like those you know exactly what the person wants to do. Which
makes marketing to them and more importantly converting them into a sale so
much easier.
With the methods I'm going to be showing you later in the report I'll show you
how you could take not just one front page ranking for those types of phrases but
multiple front page listings and whole pages – Within 48 hours sometimes.
You Need Lots Of Content
If this lie were true, then why do I have multiple squeeze pages with #1 spots in
Google. These pages of mine have less the 300 words of content.
Of course Google WANTS you to have these giant sites with tons of great content.
It helps them become more of a trust worthy search engine. So they cleverly
announced to the SEO industry that the more pages of content you have the
better you will rank.
Lie #1
Lie #2
They never said that it isn't possible or that they won't rank a low content page.
All they said was that they would like to see more content over less.
Here's some screenshots of one page websites with very little content ranking
highly in Google for my target keywords.
Lie #3
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Look I'm telling you this stuff works! Anyone can do it if they are just willing to do
the “so easy it's boring” repetitive tasks that it takes. Sometimes it only requires
a couple hours worth of work.
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Don't Use Duplicate
Content
This is probably the one lie that has been holding back the most amount of
people. Of course Google doesn't want the same things showing up over and over
again in their search engines.
That doesn't mean that they won't let it happen!
Everyday my employees and are submitting one piece of content to hundreds of
different sources. We even do this 4-5 times per day with 4-5 different piece of
content. Yet, our rankings keep going up and so do our clients.
This is not blackhat either. The way Duplicate Content got started was people
were putting the same article on one site over and over again. Which was tricking
Google into thinking that site had lots of content.
So Google announced that if anyone posted the same content twice per website
then they would not count the second version.
They never said anything about putting the same content on different websites!
However, some “Guru” read it the wrong way or maybe he wanted to sell an
article re-writer software and started lying to everyone!
Here's what you can and can't do:
1.) You cannot put the same article on your site over and over and expect
Google to think you're brilliant! They'll look at your site and see that it's all
trickery to make your site look like it has lots of content.
2.) You can't take one article and use it for every keyword you ever target. It
must be relevant.
3.) You can write one article about a specific topic and submit it to hundreds
and even thousands of different websites without any penalty whatsoever
4.) You can write one article and have thousands of people post it on their
websites (ezinearticles.com) and never get penalized.
I think I did a pretty good job of destroying the “The Duplicate Content Penalty”
lie here in this report.
Lie #4
NoFollow
NoFollow is a parameter Google invented to try and satisfy bloggers who were
complaining about blog spam ruining their high PR
scores in Google.
Most people are told that NoFollow links will do
nothing for them. That they don't count. This is
not true and here's my story as to why it's not true...
Situation:
Mr. A has a fancy blog with high PR and spammer A comes to the site and steals
a link by making a comment. With Google's old system some of that PR leaks out
to the spammers site.
Reality:
So Google says hey if everyone uses NoFollow then no more PR will leak out I
promise. However, not all the search engines adopted this plan and Google is the
only search engine that cares about PR - So it didn't work.
Lie #5
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Point 1:
Never did Google ever say that it would not recognize the link. It just said that it
would not allow the PR to leak when they do their fancy PR equations.
Point 2:
Since the other search engines and Google all spider each other and the other
search engines don't follow the whole NoFollow game - Ask.com ends up
spidering your link from some blog and indexes you (even thought is nofollow)
and then Google spiders Ask and finds your link in their index...
Proof:
Everyone in the SEO industry uses Yahoo Site Explorer to track how many links
they have and see where they are coming from.
Put my friends blog through Yahoo Site Explorer and you'll find he has over
16,000 backlinks. Most of them are all NoFollow like this one I just swiped by
viewing source on one of the blogs that are linking to his blog via comment...
I could provide these examples over and over. Put simply, the other search
engines don't care about NoFollow like Google does – So it doesn't work like
Google wanted it too. And it never meant that the search engines can't see the
link.
Edit For The Critics:
I am not saying NoFollow is 100% B.S. - I am saying that it is not something to
fear or stay away from completely. There are great uses for NoFollow on your
own sites to manipulate your PR flow in-site.
I have found in my daily experiences that NoFollow links are not completely
worthless like most people are saying. Obviously, a DoFollow link is more
valuable then a NoFollow.
PART 2: Foundation
Search engines like Google have software that lets them send out a bot that they
call a “spider.” This spider is
constantly surfing the web at very
high speeds. The spider is constantly
scanning web content and
looking for web links.
Every link that the spider finds lets the spider find and scan a new page. That's
called indexing. Indexing means the spider found your page from a link
somewhere, scanned your content, and added it to Google's ultra enormous
database of content.
From that huge pool of content Google needs to determine how to display that
information on it's search engine results pages (SERP's).
Thats where the famous yet mysterious Google algorithm comes in to play. Every
search engine has their own algorithm that analyzes all the content in there
database and determines how it will be displayed.
That's where search engine optimization (SEO) gets started. Through years of
trial and error many of us in the SEO industry have learned what parts of their
indexed content the search engines place more importance on.
The two most important are your title tag (a piece of html code inside your
website that tells the search engines what your page is about) and incoming links
to your website. This takes us into the next chapter about what is important.
How SEO Works
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1. Title Tag
Every webpage is made up of
complicated HTML codes.
What you see are just words and images. However, behind the scenes there is
actually a complex architecture of “tags” that tell your browser how to display
your web pages information.
For SEO purposes there is no more important tag in your HTML then the Title tag.
It's the tag that tells the search engines what your web page is about. Further
more it is also the title of your listing in the search engines.
Those items circled in red are title tags. Search engines are using them as the
link for people to click on in order to land on your web page. It's important to put
your keyword or keyphrase as close to the front of your title tags as you can.
You can use multiple keywords
or phrases in your title tag.
However, it needs to stay under 65
characters long or else the search
engines will use an ellipse (...).
Which makes the link look less
attractive.
Speaking of making the link
attractive you have to play a
little bit of balancing game
with your title tag. It needs to
have the best keyword/phrase
possible for your page but also still
“sell the click.”
For example a bad title tag
would look like...
SEO | Search Engine
Optimization | Link Building | Backlinks
A good title tag would look like...
Idaho SEO Experts Can Increase Website Traffic For You
What’s Important
The first title tag may rank better in some cases. However, it will get a lower click
through rate. Which the search engines are tracking on a small level as well. Plus,
the real reason we are doing SEO is so people will click through to our sites
right... So sell the click!
Also if you are creative and take your time writing out several different title tags
you can actually fit in more keywords/phrases. The second title tag is actually one
of mine and I rank #1 for Idaho SEO Expert(s).
Here's all the keywords I have a good shot at ranking for with the second title
tag; Idaho SEO, Idaho SEO Expert, Idaho SEO Experts, SEO, SEO Expert, SEO
Experts, Website Traffic, Increase Website Traffic.
In the SERPs right under the title tag is usually a small description of what that
site is about. This information is pulled from another tag in your HTML called your
meta description tag.
2. Meta Description
In the old days of SEO your meta description tag and your meta keywords tag
used to carry a lot more weight. Today they are used mostly just to tell people
what your listing is about.
If you don't write a good meta description into the code of your website then you
are leaving it up to the search engines to tell everyone what your site is about.
This could result in gibberish because the search engines just pull in random text
from the content on your web page to fill the description.
Having a good meta description tag can dramatically increase the amount of click
thru's to your site. The best meta descriptions tell the search engine browser the
benefits of them visiting your site.
For example...
Visit Our Site Now And Download A Free Report On How You Can Get More
Website Traffic By Having Front Page Listings In Google. 800-758-2651
You don't have to include a phone number if it doesn't pertain to your needs. I
like to add one to mine since I am wanting them to call me. By having it in my
description I may get calls from people right away since usually my phone
number is the only one showing on that SERP.
Changing title tags and meta description tags is called on-page SEO. Because
your are manipulating parts of your actual web page to increase the effectiveness
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of your search engine marketing. The other part is called off-page SEO and it's
the most important part of SEO.
3. Incoming Links (backlinks)
Earlier in this report I told you about the lie that you need a lot of content to rank
high in the search engines. That I have one page websites with under 300 words
of content ranking in #1 positions.
Incoming links are how I do that... Every incoming link you have pointed at your
website is like a popularity vote. The more popular you are the higher you go.
Incoming links may also be referred to as backlinks or one way links. And they
are by far the most powerful thing in your SEO arsenal. A handful of backlinks
from the right sources could be all you need to instantly be on the first page of
Google.
There are 4 main classes of links that you can get. I'll list them in order of their
power and then I'll reference them by tiers from now on.
Tier 1 Links = Come from authority sites that are highly relevant
Tier 2 Links = Come from authority sites of any topic
Tier 3 Links = Come from any website that is highly relevant to your topic
Tier 4 Links = Come from any website about any topic
How do you know a website is an authority website? Well Google has a scoring
system that makes it easy for us called PageRank. It's a scoring system that
works on a 0 – 10 scale.
So a website with a PR score of 8 would be considered an authority site (In
Google's eyes at least). The other search engines could give two craps about PR
and basically you'll just have to go off of how high they rank for their main
keyword/phrase.
There are thousands of ways you can get backlinks from as easy as calling up
website owners and asking for them, to building a large network of your own
websites on multiple servers and then linking them all to each other.
You can never know just how many backlinks you'll need. So you just have to
keep getting more and more. Plus the moment you stop adding fresh backlinks
the search engines will think your sites popularity has died – And your high
ranking starts to die also as it sinks lower and lower.
When you are building links to your page its often hardest to find Tier 1 links.
Then getting easier and easier as you go down in tiers.
There are two main roads you can take. The hard road of getting just a couple
Tier 1-2 links per week. Or the easier road of getting hundreds of Tier 3-4 links
per week.
They'll both take you about the same amount of time and you'll land at the same
spot at the end of the tunnel. However, one will fit better with your current skill
set or personality then the other. It's about doing whats easiest and fastest for
you to do – Not about slamming your head against the wall trying to do things
you aren't comfortable doing.
Because you are read this report you are no smart enough to know that NoFollow
doesn't mean anything to us. So the easiest way to get links is to setup a Google
alert on your keyword/phrase. Then every time you get a notice from that comes
from a blog you go and post a comment.
Don't be a moron about it though and just post some crappy comment on their
blog. If the blog owner doesn't like it they can delete it and you wasted your
time. Or worse then can blacklist you.
So take a minute or two to see what they are talking about and add some value
with a decent comment. After all if you took 3 minutes to do each comment for
just 2 hours straight everyday that would be 40 links per day.
Which would be 320 links per week and 1280 links per month. At that pace you
could very easily be taking over the #1 spot in your niche. But that’s just one
method. As I said there are literally thousands of ways to get backlinks.
Another of my favorites is the www.Easy30MinuteBacklinks.com method. Where
you create one piece of free software using a free websites. Then you submit that
software to thousands of software directories using automated software called
pad submitters.
Each of those software download directories will give you a backlink so the
downloader can find out more about the company who submitted the software.
The best part is most of those software directories have high PR in the 5, 6, and 7
range. So these are high quality backlinks. In case you were wondering, yes you
can submit multiple softwares!!! ;-)
Using the automated pad submitter programs its very possible to get 300
backlinks in about 30 minutes. Thus, the reason Michelle named her course 30
Minute Backlinks.
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A new friend of mine also created a brilliant little website that lets you look up
back link possibilities for any keyword or phrase. It's called Backlink Agent and
it's only $20. I couldn't recommend it high enough. You can literally just sit there
running searches on his site and grabbing back links from all over the web.
The last thing you need to know about back links is that the search engines are
also looking at what the actual clickable text of that link says. They do this to
determine what that link is relative too.
For example if you had an incoming link to your site that looked like “click here”
then the search engines would think that link was relative to the phrase “click
here.”
If we want to get high rankings for our own keyword then we need to make sure
the clickable text (anchor text) includes our 1st and 2nd tier keywords/phrases in
them like this “Idaho SEO Experts”
Having our keywords/phrases in our anchor text DRAMATICALLY improves the
quality and power of our incoming links. Make sure you switch it up also. Don't
just use the same keyword or phrase. Use your 2nd tier keywords as well.
Before we finish up talking about whats important in SEO. I need to quickly tell
you about a couple more on-page SEO elements you must pay attention too.
4. Tier One Keywords
A tier 1 keyword is a keyword in which you are trying to ranking highly for in the
search engines. These are in your anchor text links, title tags, and heading tags.
5. Tier Two Keywords
Your tier 2 keywords help define what your 1st tier keywords are about to the
search engines. For example if your 1st tier keyword was “Fork” how do the
search engines know you are talking about a fork in th road or a dinner fork?
The search engines would need to see you using 2nd tier keywords like knife,
spoon, dinner, food... To determine that you were talking about a dinner fork.
Second tier keywords may also be referred to as semantic keywords, helper
keywords, or LSI keywords in other books. Just some FYI
Keyword Density
When you are writing content for your websites you need to show the search
engines what your content is relative too. The way you do that is by making sure
your keyword density is correct.
Keyword density means the amount of times your keyword or phrase shows up
per 100 other words in your content.
SEO's around the world have found that a keyword density of 2% - 5% is best. I
personally find 3% keyword density to be my favorite number.
A 3% keyword density for the phrase “Idaho SEO Expert” would mean that the
phrase “Idaho SEO Expert” showed up in my content 3 times per every 100
words of content.
Heading Tag
The heading tag looks like
. They work all the way down to also. The
numbers tell the browser and the search engines how important that heading is in
your content.
For example a web pages main headline at the top of the page will usually be an
tag while smaller subheads might be or . I have never had the
need to go past
You should make sure your keywords/phrases are in your heading tags and if you
don't have heading tags you should add them where suitable. Basically, the
heading tag is telling the search engines spider “hey this part is important.” And
the search engines say “well it better have your keyword/phrase in it then or else
I may not consider your keyword as important.”
Your tag is best suited for the top most headline of your page and then
and tags are best suited for titles above each paragraph in your
content.
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There are many tools out there
that will help you with keyword
research. The best free ones in
my opinion are http://
freekeywords.wordtracker.com which pulls information from Yahoo on actual
keywords being searched and how many times per day they are being searched.
Yahoo is much different from Google and sometimes the per day count can be as
much as 15x more on Google depending on the keyword. The tool to find actual
searches being searched on Google and their frequency is https://
adwords.google.com/select/KeywordToolExternal
That tool will show you the monthly search results (on average) for keywords on
your topic. Obviously to convert daily into monthly you just multiple by 30 and to
turn monthly into daily you just divide by 30. (I have had the question come up)
With both those tools you just type in the topic of your web page and it will give
you about 200 related searches that users are actually typing in related to your
topic.
There are two schools of thought on keyword research. One side of the industry
likes to only target a handful of the most trafficked keywords. The other likes to
target what we call “long tail keywords” which are the hundreds of smaller
keywords.
Later in this report I will be giving you the method I use that lets me target both
for getting the best of both words. If you targeted just the highest trafficked
keywords you will be looking at a longer period before seeing results but your
ending results would be large.
The other, long tail, method can get you lots of smaller results faster building up
to one big large result in the long run. Both methods are correct it's just which
one best suits your current skill set and personality.
I personally prefer long tail keywords because I can be getting results the whole
way through my long term campaign. Plus, the long tail keywords are where the
Keyword Research
buyers are at like we discussed above.
Think to yourself about your own searches. When you first typed in “SEO” where
you just trying to learn about SEO or were you looking to buy something?
Chances are when you were ready to buy an SEO course you would type in a
phrase more like “best seo book” or even a product name like “StomperNET
review”
Most real estate buyers are typing things like “homes for sale in Tampa Florida”
or whatever city they are looking to buy a house in. Yet, real estate agents are
constantly dumping thousands of dollars to rank for terms like “real estate” or
“buy a house.” That to me is a waste but it would also be stupid to neglect those
big keywords if you were looking to scale your business to the highest levels.
Another important part of keyword research is to find out what your competitors
are targeting. Which can be as easy as just looking at their title tags. Or as
complicated as using KeywordSpy to reverse engineer every keyword your
competitor is ranking for.
The first thing I do when starting a new campaign is find out who is already
ranking high in that niche and then finding out what keywords they are using.
Einstein always said it was smarter to learn from the mistakes of others then your
own. So I'm first looking to see what my competitors are already winning with so
I avoid using the keywords that they may have already failed with.
After you have found a couple keywords to target the next thing you want to do
is find out how hard they are going to be to rank on. The first way to do this is to
enter your keyword into Google with “” quotation marks around it.
Wrapping your keyword or phrase in quotations tells Google to only return back
the pages specifically about your keyword or phrase – Not variations of it.
Then at the top right hand side of your screen you'll see a numbers that may say
something like 1 – 14,000 results for.... or 1 – 425,000 results for....
What ever number that ends up being is very important. In my daily experiences
anything under 100,000 is very easy to rank on. Getting easier and easier the
lower that 1 – XXXXX number ends up being.
For my long tail keywords I like to target a dozen or a couple dozen keywords
with results under 5,000 possibly as high as 10,000. If your keyword is higher
then 100,000 or even 1,000,000 then it doesn't matter what you do – It's going
to take a couple weeks to a couple months to get a high ranking for that
keyword.
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Later in this report I'll be telling you about my method called The Boat that lets
me rank for those high keywords by ranking for lots of smaller keywords first.
Which is great because then I'm making money the whole way through the
campaign.
The next thing I do to determine a keywords difficulty is to use a keyword
difficulty tool. My favorite is the one made by SEOLogs.com at...
http://www.seologs.com/keyword-difficulty.html
The keyword difficulty tools check how many sites have your keyword in their title
tags, the anchor text of their links, and inside their URLS. The more sites that are
using your keyword in those three places the harder it becomes to rank for that
keyword.
STOP!!! Did you hear what I just said...
It is important to have your keywords or phrases in your title tags, anchor text,
and URLS. SEOLogs is one of the better SEO sources on the net and have been
for a long time. If they are checking those areas you can bet your booty that they
are very important.
Ok so anyway, back to the keyword difficulty tool. When you type in your
keyword it will return back a score based one 0 – 100. In my daily experiences
I've found less then 40 to be very easy to rank on. Then in between 40 and 60
are the medium toughness keywords. With anything higher then 60 being
something that will take weeks to months to rank on.
I have gotten 48's and 51's within 48 hours before though. So don't count out the
40-60 range. Just know that you have less of a chance.
Just do those three things; check the competition in Google with quotes, check
your competitors keywords, and use the keyword difficulty tool. If you do those
three keyword research tactics you will be able to find keywords you can rank on
over and over again.
You just then have to do the work, like the method I talk about later called “The
Boat.” For me that is pretty much the end of keyword research relating to SEO.
However, I feel obliged to mention the MSN commercial intent tool.
<>~~~<>~~~<>~~~<>~~~<>~~~<>~~~<>~~~<>~~~<>
BONUS TOOL = Google Insights For Search Tool
This tool is a lifesaver for many SEO's. What it does
is give users data about the trend, frequency, and
future of a keyword or phrase.
For example when I type in “blogging” into the tool
it tells me that there is a steadily increasing stream
of people making searches related to blogging.
Then it also shows me which countries it's most
popular with, what phrases are becoming more
popular then others, news sources talking about
the topic, and even what some of the most popular
searches related to the topic are.
I've been using this tool for a couple months now
and it's great for letting me get inside the mind
of my target searchers.
It even lets me get in front of the wave sometimes
by finding keywords that are just now getting popular.
<>~~~<>~~~<>~~~<>~~~<>~~~<>~~~<>~~~<>~~~<>
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We already know from
past chapters that once
we find our keywords
we need to put them in our title tags, URLs, heading tags, and anchor text. But
now we need to actually build our webpage and there are more then just those
elements to consider.
For example a web page might have paragraphs, images, navigation menus, and
just a variety of other things.
What does a well optimized landing page look like?
www.WrightLawnCare.com by BJ Wright
This is a landing page
built and maintained
by a friend of mine. He's
local her in Idaho and
also worked for Russell
Brunson at one time. I
didn't use one of my
own landing pages for
two reasons 1.) I wanted
to protect some of my
niches and 2.) I don't
always follow the
rules perfectly
because I am always
testing new things.
Now lets investigate
Building Your Page(s)
this page BJ has created. First of all let me tell you about this company. Wright
Lawn Care is BJ's brothers lawn care service. I use him during the summers.
However, what is brilliant is BJ used SEO and common Internet marketing
techniques to land 30 new accounts within just over 2 months!
BJ is an awesome Internet marketer that hardly anyone knows about because he
just does his on thing. Learn more about him at www.SEOIntern.com
Now back to tearing apart the brilliance in this landing page...
Item #1: Title Tag
The exact title tag they are using at the time of this writing is “Boise, ID Lawn
Care Services - 1st Mowing Is Free!”
You'll see that he is targeting his keyword perfectly and doing a search for “Boise
Lawn Care Service” will show you that he is in fact ranking #1. But what you
should also notice is that the title tag is very attractive to click on also.
No one else on that page is saying 1st Mowing Is Free which further more
increases the traffic he's getting from that #1 listing. Even if he wasn't #1 and
had the most attractive link on the SERP then he could be getting more traffic
then the person in the #1 position. Very important!
Item #2: Navigation Menu
The importance in the way he created his menu is that he is using tex-based
buttons and not images. The search engines can't see images so it's important to
use text. You can hire a designer to create buttons like BJ's where they look like
buttons but really they are text
The other important element is that he is using his keywords in his button text.
This further helps the search engines determine what your site/page is about.
The better job you do at helping the search engines determine what you are
relevant too – The better chance you have at ranking for those terms.
Item #3: Heading Tag
You'll see here in his top most headline he is using his keywords. Then he does it
again in the second heading on his page.
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Item #4: Paragraphs
If you take the time to read the paragraphs he has on his page you'll notice he is
using both his tier 1 and tier 2 keywords inside his content.
Item #5: RSS Feed
This part is actually a little tricky but $50 to an outsourcer on scriptlance.com will
get the job done quickly.
What he's doing is showing the search engines that he has fresh content updating
regularly on his page. This tells the spider to keep coming back to his page which
then tells the search engines that this is a website that is constantly delivering
new information to his audience.
What happens when a spider comes to your page for the first time is it scans your
page. Then decides to come back in a few weeks to see if anything is changed.
That is because the search engines want to always have the freshest content in
their database.
So when that spider comes back, if it doesn't see any changes it sets it timer for
longer next time. It keeps getting longer and longer if you don't update your
page. Until the point where they just decide your page is dead and not worth a
listing.
That is why sites like Digg.com and Squidoo.com rank so well. The spiders see
new things every time they come back. In fact they just sit at the site now
indexing everything as it comes in. that situation tells the search engines that it is
a very valuable site with constant new information. You want that for your sites!
The content is actually coming from his blog and you'll see the headings link to
his blog. So it also helps drive the traffic that lands onto his page deeper into his
site. The more time a visitor spends on your site the more of a chance you have
at converting that visitor to the action you want them to take.
Item #6: Footer Links
The last place the search engines check for content about your sites is right
before they finish scanning your page. It's important to have the last words on
your page tell the search engines exactly what you are relevant too.
This way the first thing they see is what you are relevant to in your title tag and
then the last thing they see is again, exactly what you are relevant to in your
footer code.
With this format it's impossible for the search engines to spider your page and
not know exactly what you are relevant to.
30
Before you can even think about getting ranked you first need to get indexed. If
your site hasn't been seen by the search engines there is no way it can possibly
get ranked.
So many people over think this step. All you need to do to get indexed is put a
link in front of one of the search engines spiders. They'll then scan and index your
page. (Indexing alone will not
give you rankings)
If you know where the search
engine spiders hang out then all you
have to do is show them your link and BOOM your indexed. Where do the spiders
hang out?
Spiders hang out where ever there is constant sources of fresh sources. Or even
more so, wherever there is a constant source of new links for them to index. The
highest source of fresh new links I can think of is at social bookmarking sites and
content sharing sites.
Whenever I need something indexed I just submit it to Digg.com - Usually that
works within minutes to a couple hours. If it doesn't then blast your web page
address out to StumbleUpon.com, Propeller.com, Mixx.com, and Mister-
Wong.com.
To check if your site is indexed just type the full URL into Google like this...
http://www.yoursite.com and if it doesn't show up in the search listings then it's
not indexed yet.
There are literally thousands of different ways to get backlinks. For sake of not
creating a 600 page ebook and having to write for the next year and a half of my
life I'm just going to cover my favorite and most effective ways for you.
Blog Commenting
This is by far the most simple in
my eyes. My employees are
instructed that at anytime if they have no work to do they are to do this method
for our own sites.
Getting Indexed
Getting Backlinks
How it works is you just look for blogs that are related to your websites topic.
Then you leave a comment on a few of their blog posts. For those of you that
have never done this before here's how it works.
1.) Go To http://blogsearch.google.com
2.) Type in the topic of your website
3.) Click on the first title that comes up
4.) Read a snippet of their blog post
5.) Leave a comment about the snippet you read
When you leave your blog comment there are a couple things to remember.
Usually the comment form has four fields; Name, Email, Website, Comment.
Make sure you fill each one out. In the “name” field you will want to put your
keyword. Because thats going to create the anchor text with the website you
entered as the address where people will go when clicked.
When you leave your comment make sure you leave something of value.
Otherwise when the owner see's the comment they'll just delete it. That's why I
tell you to read a snippet of the blog post. So you can leave a comment that
actually relates to what the author is saying.
It takes a little bit longer (like 30 seconds) but will do wonders for the long term
of your link building campaign because more of your links will stick around.
Now as I said above that we don't really need to worry about nofollow links
because the link is still counted. However, if you want higher quality links that
pass along a tidbit of their linkjuice you can use these resources...
http://www.dofollowblogs.com/ (Directory of DoFollow Blogs)
http://www.inlineseo.com/dofollowdiver/ (DoFollow Blog Search Engine)
Widgets
In today's state of the Internet a widget is understood as a thing that someone
puts on their website to either give it extra functionality or more credibility.
Almost every widget now has an embedded link back to the creators website. If
you create a widget that becomes popular you can have thousands of back links
overnight naturally.
Think about what the websites in your niche would like to have on their websites
that would make them just a little bit better. For example the “HackerSafe”
symbol you see on websites gives them credibility and HackerSafe the company
32
gets a back link (Plus thousands of dollars for the right to use the logo).
Another easy widget idea is to create a quiz for your niche and whenever anyone
takes that quiz they can display their score by placing a widget on their site with
their score on it.
If you need more widget ideas just check out these widget directories and think
of how you can create something similar to any of those already listed but
specific to your niche.
http://www.widgetbox.com/
http://www.google.com/ig/directory?synd=open
Getting a widget created can be very cheap if you use Scriptlance.com to find a
programmer. I've had my own widgets created for as little as $50, which you
could never by even just 100 quality back links for $50.
Templates
There are hundreds of different template sites out there. Ranging from HTML
templates, Flash templates, Wordpress templates, Drupal, Joomla, Dolphin, and
just so many more.
You can create a niche specific template for these template directories that others
will then use to create websites in your niche with later on. At the bottom of your
template (in the footer code) you'll place a link to your website with your keyword
or phrase as the anchor text.
You usually get to leave a terms and conditions report or disclaimer with every
template you submit to directories. In that terms and conditions report you tell
people that they may not remove your link or their license to use your template is
voided. Some people even place a notice of this as an HTML comment in the code
of their website.
You can also offer them to take off the footer link for a certain charge. That way
the template buyer has the option and those charges could fund the creation of
more templates and widgets!
Software Directories
My good friend online, Michelle MacPhearson (an SEO Goddess), has created an
awesome course called Easy30MinuteBacklinks.com
Now, I just give the course to my employees and then they just do this method
for me. Her course is that step-by-step that overseas people can just login, watch
the videos, download the tools, and off they go.
It involves creating free softwares like screensavers, rss readers, web toolbars,
and a few other items. Then submitting those softwares to download directories
and software directories.
Each of these directories gives you a back link so that their visitors and
downloaders can visit the company who created the software for more
information.
Her methods are 100% free and literally take as little as 30 minutes to get a
couple hundred back links. Her course is $100 and it's for sale on clickbank. I
would feel like I am hurting a good friend if I told you everything in her course
here. So I won't...
I will tell you this though, I have gotten over 15,000 back links at the time of
writing this report with her methods. My employees are still using it so with time
that number will double, triple and quadruple.
I don't care where you go – You'll never find a cheaper way to get 15,000 back
links. I paid $100 and that works out to about 0.006 cents per back link!
I don't want you feeling like I am forcing you to go buy her course either. So I'll
give you a bit more information.
The software directories require you to use what is called a pad file. This pad file
is how they get all the information about your software that they need to create
your listing.
You then use a pad submission program to submit those pad files to thousands of
directories. I personally like Promosoft the best out of all the pad submitters that
I have bought for myself and my employees.
So you use free websites and software to create free websites. Even as simple as
turning your sales page into a PDF and then using a PDF to EXE converter! Once
you have the software created you create a pad file about the software. Then
submit that pad file using a pad submitter.
As I've already said... this method is QUITE successful. My employees do at least
one for me everyday. What is really cool is that these software directories usually
have very high PR and can take front page rankings with your listing on low
competition keywords.
Social Profiles
34
Pretty much everywhere you go online today you have to register for an account
first and create some sort of profile. Well did you know that most of these profiles
give you a back link! I bet you want some more profiles right now.
Here's a list of social profiles that give you a back link...
Fast Company (http://www.fastcompany.com/user/register)
1. Flickr (http://www.flickr.com)
2. Naymz ($4.99/month) (http://www.naymz.com)
3. StumbleUpon (http://www.stumbleupon.com)
4. Digg (http://www.digg.com)
5. Linked In (http://www.linkedin.com)
6. Twitter (http://www.twitter.com)
7. Answers.com (http://www.answers.com)
8. FaceBook (http://www.facebook.com)
9. eZine Articles (http://www.ezinearticles.com)
10. Insider Pages (http://www.insiderpages.com)
11. HubPages (http://www.hubpages.com)
12. Squidoo (http://www.squidoo.com)
13. Newsvine (http://www.newscine.com)
14. Designfloat (http://www.designfloat.com)
15. Yelp (http://www.yelp.com)
16. Nowpublic (http://www.Nowpublic.com)
17. Crowdvine (http://www.crowdvine.com)
18. Webnews (http://www.webnews.de)
19. Yigg (http://www.Yigg.de)
20. Slideshare (http://www.slideshare.net)
21. Kiva (http://www.kiva.com)
22. My Blog Log (http://www.mybloglog.com)
23. Viddler (video) (http://www.viddler.com)
24. Go Articles (http://www.goarticles.com)
25. You Tube (http://www.youtube.com)
For more social profile links check out these lists...
http://www.socialseo.com/500-contest-post-online-profiles-that-offer-backlinks.
html
http://www.earnersblog.com/social-profile-bumping/
http://www.searchenginepeople.com/blog/22-dofollow-social-media-sitesoffering-
profile-links.html
Forums
Almost every forum nowadays lets you have a signature box. Which means you
have an area under each of your posts in the forum where a box of whatever text
you want will show up.
This is a great place to put a link back to your site with your keyword or phrase
as the anchor text. The best part is that the more forum posts you make the
more back links that will be created.
Just like with the blog posts, if you make spammy forum posts that add no value
to the community then the owners will delete your posts and your time will be
wasted
The way I train my employees on this is to just make forum posts in the
introduction areas that most forums have for new users to make their first posts.
So my employees just surf around looking for new people posting introductions
and then they say hi back to them wishing them the best... BOOM... Another
back link just like that!
It should be mentioned that just because I have employees doesn't mean you
need to have employees. You can do all of this stuff on your own. I just like to
get a lot more of it done and faster so I hire people so I can leverage their time.
That ends my favorite and most effective back linking strategies. It also ends part
2 of this report. Now we are going to take a look at my overall plan. This way you
can see how I am putting all of these things together to get immediate traffic,
sales, and long term success with high competition keywords.
36
Part 3: The Boat
Theory
Before I get into the tactics of my method I call “The Boat” I want to give you an
overview of the whole strategy. I find that if someone tells me what I'm getting
into just before they show me how to do something I understand the steps
better.
So The Boat is a method I created out of all the SEO knowledge I've ever
accumulated. I've read countless reports, blog posts, forum posts, and watched
hours of videos and seminars on the topic of SEO. The Boat is my outcome from
all of those lessons.
Basically The Boat is your landing page and it is optimized for your tier 1
keywords. The high traffic stuff. Then you have all your second tier keywords, the
long tail stuff, and those are your fishing poles. Finally your bait are web 2.0
properties that rank on the first page of Google for each of your fishing poles.
Here's what it looks like in a mind map...
What happens is you start ranking very heavily, sometimes full pages in Google,
for your long tail keywords. Then as you build your boat bigger and bigger you
start catching more and more fish (visitors). Eventually your landing page starts
ranking for your bigger high traffic keywords or phrases and you start dominating
your niche organically.
Now at first each fishing pole may only bring in only 2-5 visits per day. As you
start adding more fishing poles that multiplies. 10 fishing poles (keywords)
catching 5 fish (visitors) per day equals 50 fish (visitors) per day. You keep
scaling that up and you get to where you have 100 fishing poles bringing in 5 fish
per day and that 500 fish per day.
It's not just about the fishing poles though. Just like in the fishing industry the
more fish you catch the more popular your boat becomes and you start becoming
the leader in your industry.
Lets cut out all the metaphors for a minute and have some real talk. Let's walk
out this theory using tomato growing as our example niche. You optimize your
landing page for the big keywords like “tomato growing,” “growing tomatoes,”
and “tomato growing tips.”
Then you start targeting your long tail keywords like “how to grow tomatoes,”
“growing tomatoes upside down,” “growing tomatoes indoors,” “growing
tomatoes on your patio,” and “growing hydroponic tomatoes.”
By targeting we mean using web 2.0 properties like Squidoo, Hubpages, Weebly,
Blogger, Digg, Mixx, Propeller, and the like. We use these properties because
they already have authority in Google that lets them get special SEO boosting
powers over normal websites. If we place our content and links on these sites and
get top rankings or even dominate whole pages in Google, then visitors will land
on these properties. Once they are on these web 2.0 sites we want them OFF of
them as soon as possible and onto our landing page.
The conversions (sales and opt-ins) happen on our landing pages. So it's all about
using web 2.0 like a weapon to steal traffic from Google. It's 100% legal, ethical,
and in no way is it considered blackhat. To the outsiders it just looks like we are
sharing content with the world through web 2.0 like everyone else.
The best part about this method is you can rank for the second tier keywords
very quickly. Sometimes even taking whole pages in Google. This brings us
immediate traffic. Then as you keep growing it the traffic gets bigger and bigger.
You start dominating all the second tier keywords and everywhere your target
searchers go they keep bumping into you. Plus since you are using web 2.0 you'll
be outranking your competitors most of the time.
So as you grow you start shrinking your competition, which adds even more
growth to your presence. Eventually Google starts seeing all these web presences
linking to you about all your second tier keywords and begins seeing your landing
page as the overall authority for your main topic.
38
That's when you start ranking for your keywords like tomato growing and growing
tomatoes. Now you're getting all that traffic plus from all your other keywords
that you built up and it all turns into a fire hose of web visitors. And the whole
time you were getting traffic, sales, and opt-ins. Instead of just trying to go for
the big keywords first and waiting until that ranking finally came.
That is powerful right!!
Parts Of The System
The Boat
Your boat is really the whole process, which includes the landing page, keywords
(fishing poles) and web 2.0 properties (bait). Refer to the chapter above called
Build Your Page(s) to learn how to build and optimize your landing pages.
Fishing Poles
Your fishing poles are your keywords. It's important to switch your mindset away
from what every “guru” is screaming at you about getting lots of traffic when you
do your keyword research. We want very targeted very low competition
keywords. That way we can dominate each of them and scale our system.
If when you go to do your keyword research you are still thinking, “which one of
these keyword has the most traffic – You'll probably fail in the long run.” To be
successful at this your thought should be more like “which one of these keywords
suggests that the searcher wants to take a specific action.”
For example if I saw “how to grow tomatoes” and “buy tomato growing books” I
would choose the second phrase over the first. Even if the first hand hundreds
more people searching for it. That is because the second term is a buyer instead
of a researcher.
I win in niche markets not because I have the most traffic but because I have the
most buyers coming to my websites. That is why my little 5,000+ subscriber
email list does better then some people with lists 5 – 10 times the size of mine.
MORE BUYERS! MORE BUYERS! MORE BUYERS!
After all that is the real reason you want floods of traffic right... Not just to tell
people hey I had 3,000 visits today... But to say hey I filled my bank account
with orders today.
All the traffic in the world will not fill your bank account with even one dollar.
However, just one sale will add more money to your bank account then was there
before. This mindset is so important and it separates the sheep from the wolves.
The Bait
Your bait is what you use to lure people into your boat from the search engines.
Here is a list of all the bait (web 2.0 properties) that I use.
1. Weebly.com
2. Digg.com
3. Blogger.com
4. FeedAgg.com
5. FeedAge.com
6. Squidoo.com
7. Propeller.com
8. Hubpages.com
9. Wetpaint.com
10. Youtube.com
11. Kewego.com
12. LiveVideo.com
13. DailyMotion.com
14. Wordpress.com
15. Tumblr.com
16. Scribd.com
17. Download3k.com
18. PodcastAlley.com
19. uncutvideo.aol.com
20. vids.myspace.com
21. Viddler.com
22. Google Video
23. Buzzle.com
24. ArticleDashboard.com
25. EzineArticles.com
26. AssociatedContent.com
27. ArticleBase.com
28. Revver.com
29. MetaCafe.com
30. Flickr.com
31. Clearblogs
32. Ehow.com
33. Zimbio.com
34. Bumpzee
35. Quizilla
It's important to remember the same basic on-page optimization skills when you
40
use these web 2.0 properties. If they let you create a URL like squidoo.com/
yourlens then make sure you put your keyword or phrase in that URL.
If they let you create a title and sub-titles then make sure your keyword or
phrase is in those. As well as inside your actual content, don't forget to have the
same 3% keyword density that we talked about.
If you'd like to learn more about how I'm specifically using these sites then go to
our free coaching session and get your free consultation.. We also have a weekly
webinar where we teach you how to about the tools we use and how to
implement a winning strategy for YOUR business.
It’s totally free as well as the initial 30 minute coaching session to see if we are a
good fit for your business.
Our Mastermind sessions start as low as 47.00 month and you get (2) 30 minute
sessions with me or one of my associates on any thing you need done in your
business. And remember, you are backed by our 100% guarantee. I will even
do the mastermind and give you exclusive access to our online mastermind
group.
Ending Note
IF all you get out of this report is that you need to borrow the built in authority of
web 2.0 websites, have consistently updated content, and get as many back links
as you can – You'll beat out 95% of your competitors.
That really is all there is to SEO. Anyone who tells you otherwise is probably
trying to sell you something. (That comments gunna get a lot of people mad at
me... HAHAHA)
My employees and I are here for you. When you need help please don't hesitate
to call us at 724-263-8812. We'll do our best to help everybody that we have
time to help.
Get More Customers For Your Business!
Rick Hodge
www.LocalAdvertisingAssociation.com
numbers tell the browser and the search engines how important that heading is in
your content.
For example a web pages main headline at the top of the page will usually be an
tag while smaller subheads might be or . I have never had the
need to go past
You should make sure your keywords/phrases are in your heading tags and if you
don't have heading tags you should add them where suitable. Basically, the
heading tag is telling the search engines spider “hey this part is important.” And
the search engines say “well it better have your keyword/phrase in it then or else
I may not consider your keyword as important.”
Your tag is best suited for the top most headline of your page and then
and tags are best suited for titles above each paragraph in your
content.
22
There are many tools out there
that will help you with keyword
research. The best free ones in
my opinion are http://
freekeywords.wordtracker.com which pulls information from Yahoo on actual
keywords being searched and how many times per day they are being searched.
Yahoo is much different from Google and sometimes the per day count can be as
much as 15x more on Google depending on the keyword. The tool to find actual
searches being searched on Google and their frequency is https://
adwords.google.com/select/KeywordToolExternal
That tool will show you the monthly search results (on average) for keywords on
your topic. Obviously to convert daily into monthly you just multiple by 30 and to
turn monthly into daily you just divide by 30. (I have had the question come up)
With both those tools you just type in the topic of your web page and it will give
you about 200 related searches that users are actually typing in related to your
topic.
There are two schools of thought on keyword research. One side of the industry
likes to only target a handful of the most trafficked keywords. The other likes to
target what we call “long tail keywords” which are the hundreds of smaller
keywords.
Later in this report I will be giving you the method I use that lets me target both
for getting the best of both words. If you targeted just the highest trafficked
keywords you will be looking at a longer period before seeing results but your
ending results would be large.
The other, long tail, method can get you lots of smaller results faster building up
to one big large result in the long run. Both methods are correct it's just which
one best suits your current skill set and personality.
I personally prefer long tail keywords because I can be getting results the whole
way through my long term campaign. Plus, the long tail keywords are where the
Keyword Research
buyers are at like we discussed above.
Think to yourself about your own searches. When you first typed in “SEO” where
you just trying to learn about SEO or were you looking to buy something?
Chances are when you were ready to buy an SEO course you would type in a
phrase more like “best seo book” or even a product name like “StomperNET
review”
Most real estate buyers are typing things like “homes for sale in Tampa Florida”
or whatever city they are looking to buy a house in. Yet, real estate agents are
constantly dumping thousands of dollars to rank for terms like “real estate” or
“buy a house.” That to me is a waste but it would also be stupid to neglect those
big keywords if you were looking to scale your business to the highest levels.
Another important part of keyword research is to find out what your competitors
are targeting. Which can be as easy as just looking at their title tags. Or as
complicated as using KeywordSpy to reverse engineer every keyword your
competitor is ranking for.
The first thing I do when starting a new campaign is find out who is already
ranking high in that niche and then finding out what keywords they are using.
Einstein always said it was smarter to learn from the mistakes of others then your
own. So I'm first looking to see what my competitors are already winning with so
I avoid using the keywords that they may have already failed with.
After you have found a couple keywords to target the next thing you want to do
is find out how hard they are going to be to rank on. The first way to do this is to
enter your keyword into Google with “” quotation marks around it.
Wrapping your keyword or phrase in quotations tells Google to only return back
the pages specifically about your keyword or phrase – Not variations of it.
Then at the top right hand side of your screen you'll see a numbers that may say
something like 1 – 14,000 results for.... or 1 – 425,000 results for....
What ever number that ends up being is very important. In my daily experiences
anything under 100,000 is very easy to rank on. Getting easier and easier the
lower that 1 – XXXXX number ends up being.
For my long tail keywords I like to target a dozen or a couple dozen keywords
with results under 5,000 possibly as high as 10,000. If your keyword is higher
then 100,000 or even 1,000,000 then it doesn't matter what you do – It's going
to take a couple weeks to a couple months to get a high ranking for that
keyword.
24
Later in this report I'll be telling you about my method called The Boat that lets
me rank for those high keywords by ranking for lots of smaller keywords first.
Which is great because then I'm making money the whole way through the
campaign.
The next thing I do to determine a keywords difficulty is to use a keyword
difficulty tool. My favorite is the one made by SEOLogs.com at...
http://www.seologs.com/keyword-difficulty.html
The keyword difficulty tools check how many sites have your keyword in their title
tags, the anchor text of their links, and inside their URLS. The more sites that are
using your keyword in those three places the harder it becomes to rank for that
keyword.
STOP!!! Did you hear what I just said...
It is important to have your keywords or phrases in your title tags, anchor text,
and URLS. SEOLogs is one of the better SEO sources on the net and have been
for a long time. If they are checking those areas you can bet your booty that they
are very important.
Ok so anyway, back to the keyword difficulty tool. When you type in your
keyword it will return back a score based one 0 – 100. In my daily experiences
I've found less then 40 to be very easy to rank on. Then in between 40 and 60
are the medium toughness keywords. With anything higher then 60 being
something that will take weeks to months to rank on.
I have gotten 48's and 51's within 48 hours before though. So don't count out the
40-60 range. Just know that you have less of a chance.
Just do those three things; check the competition in Google with quotes, check
your competitors keywords, and use the keyword difficulty tool. If you do those
three keyword research tactics you will be able to find keywords you can rank on
over and over again.
You just then have to do the work, like the method I talk about later called “The
Boat.” For me that is pretty much the end of keyword research relating to SEO.
However, I feel obliged to mention the MSN commercial intent tool.
<>~~~<>~~~<>~~~<>~~~<>~~~<>~~~<>~~~<>~~~<>
BONUS TOOL = Google Insights For Search Tool
This tool is a lifesaver for many SEO's. What it does
is give users data about the trend, frequency, and
future of a keyword or phrase.
For example when I type in “blogging” into the tool
it tells me that there is a steadily increasing stream
of people making searches related to blogging.
Then it also shows me which countries it's most
popular with, what phrases are becoming more
popular then others, news sources talking about
the topic, and even what some of the most popular
searches related to the topic are.
I've been using this tool for a couple months now
and it's great for letting me get inside the mind
of my target searchers.
It even lets me get in front of the wave sometimes
by finding keywords that are just now getting popular.
<>~~~<>~~~<>~~~<>~~~<>~~~<>~~~<>~~~<>~~~<>
26
We already know from
past chapters that once
we find our keywords
we need to put them in our title tags, URLs, heading tags, and anchor text. But
now we need to actually build our webpage and there are more then just those
elements to consider.
For example a web page might have paragraphs, images, navigation menus, and
just a variety of other things.
What does a well optimized landing page look like?
www.WrightLawnCare.com by BJ Wright
This is a landing page
built and maintained
by a friend of mine. He's
local her in Idaho and
also worked for Russell
Brunson at one time. I
didn't use one of my
own landing pages for
two reasons 1.) I wanted
to protect some of my
niches and 2.) I don't
always follow the
rules perfectly
because I am always
testing new things.
Now lets investigate
Building Your Page(s)
this page BJ has created. First of all let me tell you about this company. Wright
Lawn Care is BJ's brothers lawn care service. I use him during the summers.
However, what is brilliant is BJ used SEO and common Internet marketing
techniques to land 30 new accounts within just over 2 months!
BJ is an awesome Internet marketer that hardly anyone knows about because he
just does his on thing. Learn more about him at www.SEOIntern.com
Now back to tearing apart the brilliance in this landing page...
Item #1: Title Tag
The exact title tag they are using at the time of this writing is “Boise, ID Lawn
Care Services - 1st Mowing Is Free!”
You'll see that he is targeting his keyword perfectly and doing a search for “Boise
Lawn Care Service” will show you that he is in fact ranking #1. But what you
should also notice is that the title tag is very attractive to click on also.
No one else on that page is saying 1st Mowing Is Free which further more
increases the traffic he's getting from that #1 listing. Even if he wasn't #1 and
had the most attractive link on the SERP then he could be getting more traffic
then the person in the #1 position. Very important!
Item #2: Navigation Menu
The importance in the way he created his menu is that he is using tex-based
buttons and not images. The search engines can't see images so it's important to
use text. You can hire a designer to create buttons like BJ's where they look like
buttons but really they are text
The other important element is that he is using his keywords in his button text.
This further helps the search engines determine what your site/page is about.
The better job you do at helping the search engines determine what you are
relevant too – The better chance you have at ranking for those terms.
Item #3: Heading Tag
You'll see here in his top most headline he is using his keywords. Then he does it
again in the second heading on his page.
28
Item #4: Paragraphs
If you take the time to read the paragraphs he has on his page you'll notice he is
using both his tier 1 and tier 2 keywords inside his content.
Item #5: RSS Feed
This part is actually a little tricky but $50 to an outsourcer on scriptlance.com will
get the job done quickly.
What he's doing is showing the search engines that he has fresh content updating
regularly on his page. This tells the spider to keep coming back to his page which
then tells the search engines that this is a website that is constantly delivering
new information to his audience.
What happens when a spider comes to your page for the first time is it scans your
page. Then decides to come back in a few weeks to see if anything is changed.
That is because the search engines want to always have the freshest content in
their database.
So when that spider comes back, if it doesn't see any changes it sets it timer for
longer next time. It keeps getting longer and longer if you don't update your
page. Until the point where they just decide your page is dead and not worth a
listing.
That is why sites like Digg.com and Squidoo.com rank so well. The spiders see
new things every time they come back. In fact they just sit at the site now
indexing everything as it comes in. that situation tells the search engines that it is
a very valuable site with constant new information. You want that for your sites!
The content is actually coming from his blog and you'll see the headings link to
his blog. So it also helps drive the traffic that lands onto his page deeper into his
site. The more time a visitor spends on your site the more of a chance you have
at converting that visitor to the action you want them to take.
Item #6: Footer Links
The last place the search engines check for content about your sites is right
before they finish scanning your page. It's important to have the last words on
your page tell the search engines exactly what you are relevant too.
This way the first thing they see is what you are relevant to in your title tag and
then the last thing they see is again, exactly what you are relevant to in your
footer code.
With this format it's impossible for the search engines to spider your page and
not know exactly what you are relevant to.
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Before you can even think about getting ranked you first need to get indexed. If
your site hasn't been seen by the search engines there is no way it can possibly
get ranked.
So many people over think this step. All you need to do to get indexed is put a
link in front of one of the search engines spiders. They'll then scan and index your
page. (Indexing alone will not
give you rankings)
If you know where the search
engine spiders hang out then all you
have to do is show them your link and BOOM your indexed. Where do the spiders
hang out?
Spiders hang out where ever there is constant sources of fresh sources. Or even
more so, wherever there is a constant source of new links for them to index. The
highest source of fresh new links I can think of is at social bookmarking sites and
content sharing sites.
Whenever I need something indexed I just submit it to Digg.com - Usually that
works within minutes to a couple hours. If it doesn't then blast your web page
address out to StumbleUpon.com, Propeller.com, Mixx.com, and Mister-
Wong.com.
To check if your site is indexed just type the full URL into Google like this...
http://www.yoursite.com and if it doesn't show up in the search listings then it's
not indexed yet.
There are literally thousands of different ways to get backlinks. For sake of not
creating a 600 page ebook and having to write for the next year and a half of my
life I'm just going to cover my favorite and most effective ways for you.
Blog Commenting
This is by far the most simple in
my eyes. My employees are
instructed that at anytime if they have no work to do they are to do this method
for our own sites.
Getting Indexed
Getting Backlinks
How it works is you just look for blogs that are related to your websites topic.
Then you leave a comment on a few of their blog posts. For those of you that
have never done this before here's how it works.
1.) Go To http://blogsearch.google.com
2.) Type in the topic of your website
3.) Click on the first title that comes up
4.) Read a snippet of their blog post
5.) Leave a comment about the snippet you read
When you leave your blog comment there are a couple things to remember.
Usually the comment form has four fields; Name, Email, Website, Comment.
Make sure you fill each one out. In the “name” field you will want to put your
keyword. Because thats going to create the anchor text with the website you
entered as the address where people will go when clicked.
When you leave your comment make sure you leave something of value.
Otherwise when the owner see's the comment they'll just delete it. That's why I
tell you to read a snippet of the blog post. So you can leave a comment that
actually relates to what the author is saying.
It takes a little bit longer (like 30 seconds) but will do wonders for the long term
of your link building campaign because more of your links will stick around.
Now as I said above that we don't really need to worry about nofollow links
because the link is still counted. However, if you want higher quality links that
pass along a tidbit of their linkjuice you can use these resources...
http://www.dofollowblogs.com/ (Directory of DoFollow Blogs)
http://www.inlineseo.com/dofollowdiver/ (DoFollow Blog Search Engine)
Widgets
In today's state of the Internet a widget is understood as a thing that someone
puts on their website to either give it extra functionality or more credibility.
Almost every widget now has an embedded link back to the creators website. If
you create a widget that becomes popular you can have thousands of back links
overnight naturally.
Think about what the websites in your niche would like to have on their websites
that would make them just a little bit better. For example the “HackerSafe”
symbol you see on websites gives them credibility and HackerSafe the company
32
gets a back link (Plus thousands of dollars for the right to use the logo).
Another easy widget idea is to create a quiz for your niche and whenever anyone
takes that quiz they can display their score by placing a widget on their site with
their score on it.
If you need more widget ideas just check out these widget directories and think
of how you can create something similar to any of those already listed but
specific to your niche.
http://www.widgetbox.com/
http://www.google.com/ig/directory?synd=open
Getting a widget created can be very cheap if you use Scriptlance.com to find a
programmer. I've had my own widgets created for as little as $50, which you
could never by even just 100 quality back links for $50.
Templates
There are hundreds of different template sites out there. Ranging from HTML
templates, Flash templates, Wordpress templates, Drupal, Joomla, Dolphin, and
just so many more.
You can create a niche specific template for these template directories that others
will then use to create websites in your niche with later on. At the bottom of your
template (in the footer code) you'll place a link to your website with your keyword
or phrase as the anchor text.
You usually get to leave a terms and conditions report or disclaimer with every
template you submit to directories. In that terms and conditions report you tell
people that they may not remove your link or their license to use your template is
voided. Some people even place a notice of this as an HTML comment in the code
of their website.
You can also offer them to take off the footer link for a certain charge. That way
the template buyer has the option and those charges could fund the creation of
more templates and widgets!
Software Directories
My good friend online, Michelle MacPhearson (an SEO Goddess), has created an
awesome course called Easy30MinuteBacklinks.com
Now, I just give the course to my employees and then they just do this method
for me. Her course is that step-by-step that overseas people can just login, watch
the videos, download the tools, and off they go.
It involves creating free softwares like screensavers, rss readers, web toolbars,
and a few other items. Then submitting those softwares to download directories
and software directories.
Each of these directories gives you a back link so that their visitors and
downloaders can visit the company who created the software for more
information.
Her methods are 100% free and literally take as little as 30 minutes to get a
couple hundred back links. Her course is $100 and it's for sale on clickbank. I
would feel like I am hurting a good friend if I told you everything in her course
here. So I won't...
I will tell you this though, I have gotten over 15,000 back links at the time of
writing this report with her methods. My employees are still using it so with time
that number will double, triple and quadruple.
I don't care where you go – You'll never find a cheaper way to get 15,000 back
links. I paid $100 and that works out to about 0.006 cents per back link!
I don't want you feeling like I am forcing you to go buy her course either. So I'll
give you a bit more information.
The software directories require you to use what is called a pad file. This pad file
is how they get all the information about your software that they need to create
your listing.
You then use a pad submission program to submit those pad files to thousands of
directories. I personally like Promosoft the best out of all the pad submitters that
I have bought for myself and my employees.
So you use free websites and software to create free websites. Even as simple as
turning your sales page into a PDF and then using a PDF to EXE converter! Once
you have the software created you create a pad file about the software. Then
submit that pad file using a pad submitter.
As I've already said... this method is QUITE successful. My employees do at least
one for me everyday. What is really cool is that these software directories usually
have very high PR and can take front page rankings with your listing on low
competition keywords.
Social Profiles
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Pretty much everywhere you go online today you have to register for an account
first and create some sort of profile. Well did you know that most of these profiles
give you a back link! I bet you want some more profiles right now.
Here's a list of social profiles that give you a back link...
Fast Company (http://www.fastcompany.com/user/register)
1. Flickr (http://www.flickr.com)
2. Naymz ($4.99/month) (http://www.naymz.com)
3. StumbleUpon (http://www.stumbleupon.com)
4. Digg (http://www.digg.com)
5. Linked In (http://www.linkedin.com)
6. Twitter (http://www.twitter.com)
7. Answers.com (http://www.answers.com)
8. FaceBook (http://www.facebook.com)
9. eZine Articles (http://www.ezinearticles.com)
10. Insider Pages (http://www.insiderpages.com)
11. HubPages (http://www.hubpages.com)
12. Squidoo (http://www.squidoo.com)
13. Newsvine (http://www.newscine.com)
14. Designfloat (http://www.designfloat.com)
15. Yelp (http://www.yelp.com)
16. Nowpublic (http://www.Nowpublic.com)
17. Crowdvine (http://www.crowdvine.com)
18. Webnews (http://www.webnews.de)
19. Yigg (http://www.Yigg.de)
20. Slideshare (http://www.slideshare.net)
21. Kiva (http://www.kiva.com)
22. My Blog Log (http://www.mybloglog.com)
23. Viddler (video) (http://www.viddler.com)
24. Go Articles (http://www.goarticles.com)
25. You Tube (http://www.youtube.com)
For more social profile links check out these lists...
http://www.socialseo.com/500-contest-post-online-profiles-that-offer-backlinks.
html
http://www.earnersblog.com/social-profile-bumping/
http://www.searchenginepeople.com/blog/22-dofollow-social-media-sitesoffering-
profile-links.html
Forums
Almost every forum nowadays lets you have a signature box. Which means you
have an area under each of your posts in the forum where a box of whatever text
you want will show up.
This is a great place to put a link back to your site with your keyword or phrase
as the anchor text. The best part is that the more forum posts you make the
more back links that will be created.
Just like with the blog posts, if you make spammy forum posts that add no value
to the community then the owners will delete your posts and your time will be
wasted
The way I train my employees on this is to just make forum posts in the
introduction areas that most forums have for new users to make their first posts.
So my employees just surf around looking for new people posting introductions
and then they say hi back to them wishing them the best... BOOM... Another
back link just like that!
It should be mentioned that just because I have employees doesn't mean you
need to have employees. You can do all of this stuff on your own. I just like to
get a lot more of it done and faster so I hire people so I can leverage their time.
That ends my favorite and most effective back linking strategies. It also ends part
2 of this report. Now we are going to take a look at my overall plan. This way you
can see how I am putting all of these things together to get immediate traffic,
sales, and long term success with high competition keywords.
36
Part 3: The Boat
Theory
Before I get into the tactics of my method I call “The Boat” I want to give you an
overview of the whole strategy. I find that if someone tells me what I'm getting
into just before they show me how to do something I understand the steps
better.
So The Boat is a method I created out of all the SEO knowledge I've ever
accumulated. I've read countless reports, blog posts, forum posts, and watched
hours of videos and seminars on the topic of SEO. The Boat is my outcome from
all of those lessons.
Basically The Boat is your landing page and it is optimized for your tier 1
keywords. The high traffic stuff. Then you have all your second tier keywords, the
long tail stuff, and those are your fishing poles. Finally your bait are web 2.0
properties that rank on the first page of Google for each of your fishing poles.
Here's what it looks like in a mind map...
What happens is you start ranking very heavily, sometimes full pages in Google,
for your long tail keywords. Then as you build your boat bigger and bigger you
start catching more and more fish (visitors). Eventually your landing page starts
ranking for your bigger high traffic keywords or phrases and you start dominating
your niche organically.
Now at first each fishing pole may only bring in only 2-5 visits per day. As you
start adding more fishing poles that multiplies. 10 fishing poles (keywords)
catching 5 fish (visitors) per day equals 50 fish (visitors) per day. You keep
scaling that up and you get to where you have 100 fishing poles bringing in 5 fish
per day and that 500 fish per day.
It's not just about the fishing poles though. Just like in the fishing industry the
more fish you catch the more popular your boat becomes and you start becoming
the leader in your industry.
Lets cut out all the metaphors for a minute and have some real talk. Let's walk
out this theory using tomato growing as our example niche. You optimize your
landing page for the big keywords like “tomato growing,” “growing tomatoes,”
and “tomato growing tips.”
Then you start targeting your long tail keywords like “how to grow tomatoes,”
“growing tomatoes upside down,” “growing tomatoes indoors,” “growing
tomatoes on your patio,” and “growing hydroponic tomatoes.”
By targeting we mean using web 2.0 properties like Squidoo, Hubpages, Weebly,
Blogger, Digg, Mixx, Propeller, and the like. We use these properties because
they already have authority in Google that lets them get special SEO boosting
powers over normal websites. If we place our content and links on these sites and
get top rankings or even dominate whole pages in Google, then visitors will land
on these properties. Once they are on these web 2.0 sites we want them OFF of
them as soon as possible and onto our landing page.
The conversions (sales and opt-ins) happen on our landing pages. So it's all about
using web 2.0 like a weapon to steal traffic from Google. It's 100% legal, ethical,
and in no way is it considered blackhat. To the outsiders it just looks like we are
sharing content with the world through web 2.0 like everyone else.
The best part about this method is you can rank for the second tier keywords
very quickly. Sometimes even taking whole pages in Google. This brings us
immediate traffic. Then as you keep growing it the traffic gets bigger and bigger.
You start dominating all the second tier keywords and everywhere your target
searchers go they keep bumping into you. Plus since you are using web 2.0 you'll
be outranking your competitors most of the time.
So as you grow you start shrinking your competition, which adds even more
growth to your presence. Eventually Google starts seeing all these web presences
linking to you about all your second tier keywords and begins seeing your landing
page as the overall authority for your main topic.
38
That's when you start ranking for your keywords like tomato growing and growing
tomatoes. Now you're getting all that traffic plus from all your other keywords
that you built up and it all turns into a fire hose of web visitors. And the whole
time you were getting traffic, sales, and opt-ins. Instead of just trying to go for
the big keywords first and waiting until that ranking finally came.
That is powerful right!!
Parts Of The System
The Boat
Your boat is really the whole process, which includes the landing page, keywords
(fishing poles) and web 2.0 properties (bait). Refer to the chapter above called
Build Your Page(s) to learn how to build and optimize your landing pages.
Fishing Poles
Your fishing poles are your keywords. It's important to switch your mindset away
from what every “guru” is screaming at you about getting lots of traffic when you
do your keyword research. We want very targeted very low competition
keywords. That way we can dominate each of them and scale our system.
If when you go to do your keyword research you are still thinking, “which one of
these keyword has the most traffic – You'll probably fail in the long run.” To be
successful at this your thought should be more like “which one of these keywords
suggests that the searcher wants to take a specific action.”
For example if I saw “how to grow tomatoes” and “buy tomato growing books” I
would choose the second phrase over the first. Even if the first hand hundreds
more people searching for it. That is because the second term is a buyer instead
of a researcher.
I win in niche markets not because I have the most traffic but because I have the
most buyers coming to my websites. That is why my little 5,000+ subscriber
email list does better then some people with lists 5 – 10 times the size of mine.
MORE BUYERS! MORE BUYERS! MORE BUYERS!
After all that is the real reason you want floods of traffic right... Not just to tell
people hey I had 3,000 visits today... But to say hey I filled my bank account
with orders today.
All the traffic in the world will not fill your bank account with even one dollar.
However, just one sale will add more money to your bank account then was there
before. This mindset is so important and it separates the sheep from the wolves.
The Bait
Your bait is what you use to lure people into your boat from the search engines.
Here is a list of all the bait (web 2.0 properties) that I use.
1. Weebly.com
2. Digg.com
3. Blogger.com
4. FeedAgg.com
5. FeedAge.com
6. Squidoo.com
7. Propeller.com
8. Hubpages.com
9. Wetpaint.com
10. Youtube.com
11. Kewego.com
12. LiveVideo.com
13. DailyMotion.com
14. Wordpress.com
15. Tumblr.com
16. Scribd.com
17. Download3k.com
18. PodcastAlley.com
19. uncutvideo.aol.com
20. vids.myspace.com
21. Viddler.com
22. Google Video
23. Buzzle.com
24. ArticleDashboard.com
25. EzineArticles.com
26. AssociatedContent.com
27. ArticleBase.com
28. Revver.com
29. MetaCafe.com
30. Flickr.com
31. Clearblogs
32. Ehow.com
33. Zimbio.com
34. Bumpzee
35. Quizilla
It's important to remember the same basic on-page optimization skills when you
40
use these web 2.0 properties. If they let you create a URL like squidoo.com/
yourlens then make sure you put your keyword or phrase in that URL.
If they let you create a title and sub-titles then make sure your keyword or
phrase is in those. As well as inside your actual content, don't forget to have the
same 3% keyword density that we talked about.
If you'd like to learn more about how I'm specifically using these sites then go to
our free coaching session and get your free consultation.. We also have a weekly
webinar where we teach you how to about the tools we use and how to
implement a winning strategy for YOUR business.
It’s totally free as well as the initial 30 minute coaching session to see if we are a
good fit for your business.
Our Mastermind sessions start as low as 47.00 month and you get (2) 30 minute
sessions with me or one of my associates on any thing you need done in your
business. And remember, you are backed by our 100% guarantee. I will even
do the mastermind and give you exclusive access to our online mastermind
group.
Ending Note
IF all you get out of this report is that you need to borrow the built in authority of
web 2.0 websites, have consistently updated content, and get as many back links
as you can – You'll beat out 95% of your competitors.
That really is all there is to SEO. Anyone who tells you otherwise is probably
trying to sell you something. (That comments gunna get a lot of people mad at
me... HAHAHA)
My employees and I are here for you. When you need help please don't hesitate
to call us at 724-263-8812. We'll do our best to help everybody that we have
time to help.
Get More Customers For Your Business!
Rick Hodge
www.LocalAdvertisingAssociation.com
. I have never had the
need to go past
You should make sure your keywords/phrases are in your heading tags and if you
don't have heading tags you should add them where suitable. Basically, the
heading tag is telling the search engines spider “hey this part is important.” And
the search engines say “well it better have your keyword/phrase in it then or else
I may not consider your keyword as important.”
Your tag is best suited for the top most headline of your page and then
and tags are best suited for titles above each paragraph in your
content.
22
You should make sure your keywords/phrases are in your heading tags and if you
don't have heading tags you should add them where suitable. Basically, the
heading tag is telling the search engines spider “hey this part is important.” And
the search engines say “well it better have your keyword/phrase in it then or else
I may not consider your keyword as important.”
Your
tag is best suited for the top most headline of your page and then
and tags are best suited for titles above each paragraph in your
content.
22
tags are best suited for titles above each paragraph in your
content.
22
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